Award Winning Digital Marketing Agency

Fundamentals of Digital Marketing

When it comes to digital marketing, there are a number of fundamentals you should know to ensure a successful strategy and plan is created. We have years of experience working in roles such as digital marketing executives, Head of SEO and other similar roles. With a range of digital marketing skills and using a number of ethical techniques, we can create a tailored marketing plan that works for you.

Digital Marketing Audit

Before we begin any project or campaign, we can run a full digital marketing audit. Our audit is designed to assess the current backlink, content and technical performance of your website. From this information we’ll then make suggestions on the areas we believe have room for growth and what keywords you should be looking to target. In our longterm plan, we will draw up a full site architecture drawing of what pages should be included and how terms and pages will support each other across the website. Our audits are run free of charge for any client that chooses to sign up with us.

Digital Content Marketing

Content is king, although others might try to tell you different, search engines and customers love nothing more than well produced and attractively designed pieces of content. Whether it’s 500 words or 5000 words, we can ensure it works right for your website and online marketing campaign. Our content options are included within our marketing plans or we can provide it on a one-off basis. A number of content options we regularly produce for clients are:

Landing Pages – Your homepage or internal landing page is typically the first thing a potential customer will see. We can produce topically relevant landing pages that can target a specific service/product or alternative locations. Our landing pages are produced inline with your current website structure and we’ll use a mix of imagery and call to actions to ensure your page is effective in driving a conversion.
Blogs – Blogs can often be seen as irrelevant, however if search engines can actively see your website is being updated regularly then they are going to actively crawl it more often. In addition to improving customer engagement and being great to share on social media, blogs will also help to support your core target phrases, when produced in the correct way.
Silo Pages – A silo page is effectively a factual driven page that is designed to be a backend page of your website. Although discoverable on search engines, a silo page is designed to help create an architecture and pass strength to other pages across the website. Silo pages need to be well considered and planned to ensure they avoid conflict and provide the correct support for your website.

Benefits of Digital Marketing

We wouldn’t work in the industry if we didn’t believe in the benefits it can offer businesses. Just like you we market ourselves in a number of ways such as social media, guest posts and search engine optimisation. We believe investing in the right online marketing plan can see you benefit from a number of things such as:

Improved Visibility – One of the biggest advantages for any business is the improved visibility marketing gives. Whether it’s ranking on the front page for a valuable term or have a positive knowledge graph, the presence you put out online will only help to improve trust with potential clients. The bigger your visibility is online the higher the chance someone will choose you over a competitor.
Measurable Results – Digital marketing offers measurable results, whether it’s seeing position increases, analytics improvements or overall impression visibility. We provide a detailed personalised report each month of the work carried out and the impact it has had for your business. We don’t tie our clients into contracts, as we’re confident in the results we can deliver.
You Reach People First – There’s no more waiting for the customer to find you, marketing digitally means you can actively put your business in front of potential customers. Whether it’s a local GMB listing, a website or social media, you can actively be in front of customers showcasing who you are and what you offer.
Responsive To Change – Whether it’s a business or industry change, you can be much more active in your approach to it. Your campaign is always open to change, whether it be based on advice from us or yourself, at the end of the day we do what is right for your business.
Greater Conversion Rate – Campaigns based around search engine marketing have proved countless times businesses see higher conversion rates. It’s only natural that if you’re being seen more online or more people are visiting your website, you’ll see an improved conversion rate compared to when you weren’t investing in online marketing.

DUO Digital - Your Local Digital Marketing Agency

If you’re searching for digital marketing near me, then you’ve come to the right place at DUO Digital. We keep up to date with all the latest trends and carry out full audits before we start any project. Contact us today by phone or email and we’d be more than happy to help.

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